Šįkart apie asmeninių duomenų saugumą. Google Chrome vietoj po truputi išsipiriamų sausainiukų klijuos vartotojams etiketes pagal visą naršymo istoriją
https://www.eff.org/deeplinks/2021/0...browsers-heres
Today, Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. A random set of users have been selected for the trial, and they can currently only opt out by disabling third-party cookies.
FLoC calculates a label based on your browsing history. For the trial, Google will default to using every website that serves ads—which is the majority of sites on the web. Sites can opt out of being included in FLoC calculations by sending an HTTP header, but some hosting providers don’t give their customers direct control of headers. Many site owners may not be aware of the trial at all.
This is an issue because it means that sites lose some control over how their visitors’ data is processed. Right now, a site administrator has to make a conscious decision to include code from an advertiser on their page. Sites can, at least in theory, choose to partner with advertisers based on their privacy policies. But now, information about a user’s visit to that site will be wrapped up in their FLoC ID, which will be made widely available (more on that in the next section). Even if a website has a strong privacy policy and relationships with responsible advertisers, a visit there may affect how trackers see you in other contexts.
FLoC calculates a label based on your browsing history. For the trial, Google will default to using every website that serves ads—which is the majority of sites on the web. Sites can opt out of being included in FLoC calculations by sending an HTTP header, but some hosting providers don’t give their customers direct control of headers. Many site owners may not be aware of the trial at all.
This is an issue because it means that sites lose some control over how their visitors’ data is processed. Right now, a site administrator has to make a conscious decision to include code from an advertiser on their page. Sites can, at least in theory, choose to partner with advertisers based on their privacy policies. But now, information about a user’s visit to that site will be wrapped up in their FLoC ID, which will be made widely available (more on that in the next section). Even if a website has a strong privacy policy and relationships with responsible advertisers, a visit there may affect how trackers see you in other contexts.
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